Top 35 Best Makeup Brands In Pakistan

Pakistan is a land full of color, vibrancy and beauty. With its rich culture and colorful complexity, Pakistani women have been able to express themselves through the power of makeup for centuries. From traditional mehndi designs to modernized glam looks in various styles there’s no denying that when it comes to creativity with cosmetics, Pakistan has something special! But with so many makeup brands launching within the country itself, it can be hard trying to find the perfect product out of all the options available on the market today.


To make your life easier (and prettier), we’re here to bring you a comprehensive guide highlighting some of the best makeup brands in Pakistan that deliver fabulous quality at wallet-friendly prices!

Best Makeup Brands In Pakistan

When it comes to makeup brands in Pakistan, there are plenty of options to choose from. Among the most popular are Essence Cosmetics, Claraline, and Gabrini. These brands offer affordable yet high-quality products that are perfect for everyday use. If you’re looking for something more luxurious, you may want to check out Loreal Paris or Benefit Cosmetics. Both of these brands are known for their innovative products and exceptional formulas. Of course, there are also some great drugstore brands to consider, such as Maybelline and Rimmel London. No matter what your budget or preferences may be, there’s bound to be a makeup brand in Pakistan that will suit your needs perfectly.

List Of Top 35 Best Makeup Brands In Pakistan With Prices

Makeup is a huge part of Pakistani culture, and there are several brands that offer excellent products. Finding the best makeup brands in Pakistan can be challenging as there are so many to choose from. Whether you’re looking for foundations, lipsticks, mascaras or eyeshadow palettes, these top brands have everything you need for the perfect look!

1.Loreal Paris

Loreal Paris distinguishes itself as a leading cosmetic brand in Pakistan with its diverse range of top-notch products. The brand’s commitment to quality and creativity is evident in their vast array of offerings from face masks, mascaras, lip glosses, and lipsticks, to foundational makeup items. Their comprehensive array even extends into haircare with standout products like shampoos, conditioners, hair masks, and heat protection sprays. Loreal’s quality extends beyond just their makeup and skincare items. They also produce high-quality makeup brushes, available at various price points to cater to the varying needs and budgets of their Pakistani clientele.


Maybelline has a strong presence in Pakistan and is one of the most highly-regarded makeup brands in the country. It is known for its high-quality products, from lipsticks to foundation and mascaras. Maybelline’s advertisements often feature top American models like Gigi Hadid, which helps it stand out among competitors. Although Maybelline may be more expensive than other brands, its products are highly sought-after by beauty enthusiasts.

Consumers can purchase Maybelline products from local and online retailers. With a wide range of makeup options available in Pakistan, it is no surprise that Maybelline remains one of the country’s favorite makeup brands. From its range of lipsticks to its hydrating foundations, there is something for everyone in the Maybelline lineup. With their long-lasting coverage and high quality, it’s no wonder why Maybelline remains one of the most popular makeup brands in Pakistan today.

3.Essence Cosmetics

Essence Cosmetics, another major player in the local beauty market, is winning hearts with its blend of affordability and quality. This brand, renowned for its diverse product line, caters to all makeup needs ranging from eye-catching eyeshadows, vibrant lipsticks, to flawless foundations. Essence stands out by offering products that are not only easy on the pocket but also promise to deliver the high-quality performance that buyers seek. A fact that is testified by the growing popularity of Essence Cosmetics amongst Pakistani consumers. By conveniently offering its products online, Essence Cosmetics is making waves in the Pakistani makeup industry, giving a tough competition to other high-end brands.

4.Rivaj UK

In addition to its affordability and quality, Rivaj UK takes pride in its versatility offering a spectrum of products that cater to diverse beauty needs and preferences. Whether you are aiming for a minimalist look, or seeking to experiment with bold colors, Rivaj UK has got you covered. For beauty enthusiasts who are eco-conscious, you will be delighted to know that Rivaj UK maintains a strong commitment to sustainability. The brand ensures that its products are cruelty-free, and its packaging is designed with environmental considerations in mind.

Hence, Rivaj UK is not just a brand it’s a commitment to affordable beauty, diversity, and sustainability. So if you are looking for a reliable and trustworthy makeup brand in Pakistan, Rivaj UK is the way to go. With its wide range of quality products, you will find something that suits your personal style. Get ready to take your beauty game up several notches with Rivaj UK!


Claraline is not just a makeup brand; it’s a promise of beauty, quality, and affordability. A major player in the international makeup scene, Claraline caters to all skin types by offering a diverse portfolio of products. Be it eyeliners that accentuate your eyes, lip creams that add a pop of color to your pout, or foundations that give your skin a flawless finish, Claraline has got you covered. The brand’s commitment to quality is evident in each product, yet the prices remain affordable, making it a favorite among buyers. Purchasing Claraline products online in Pakistan allows customers to explore a vast array of high-grade cosmetics at their fingertips, further enhancing the buying experience. Claraline truly embodies the essence of beauty Eyes, Lips, Face, all brought to life with quality and affordability.

6.Miss Rose

Miss Rose continually pushes the envelope by introducing innovative products that cater to the evolving needs of Pakistani women. The brand is known for its diverse product range, offering a plethora of shades and bases suitable for different skin tones and types. Their makeup, while affordable, doesn’t compromise on quality, resulting in a flawless finish that rivals high-end brands.

Whether you’re a makeup novice or a seasoned artist, Miss Rose offers everything you need to create your perfect look. Its commitment to providing quality makeup at an affordable price point has solidified its position as the go-to makeup brand in Pakistan. Miss Rose is not just a brand it’s a celebration of beauty, offering an inclusive platform that empowers women to express their individuality through makeup.

7.Sweet Touch London

Sweet Touch, a London-based makeup brand, has carved its niche in the Pakistani makeup industry. Offering an extensive range of products, Sweet Touch caters to the diverse beauty needs of Pakistani women. Its product line, renowned for its cost-effectiveness and longevity, encompasses an array of items from vibrant nail polishes to stunning lip and eye makeup.

Serving all skin tones and age groups, Sweet Touch is the go-to brand for countless Pakistanis seeking quality and affordability. The brand, introduced by Mehran Enterprises in 2001, has particularly garnered acclaim for its nail polish collection, captivating users with its myriad of shades. Easily accessible in markets across the country, Sweet Touch continues to redefine beauty standards in Pakistan with its innovative and colorful offerings.

8.Christine Cosmetic

The Christine Cosmetic brand stands out in the Pakistani beauty industry due to its quality and affordability. Their esteemed product, the pancake base, has acquired a significant preference amongst Pakistani women. Christine Cosmetic’s commitment to providing Halal products, devoid of any animal component, intensifies its appeal to a wider demographic.

Although the brand lacks an official website, its popularity remains undeterred, with products readily available in local stores and various eCommerce platforms. Christine Cosmetic makeup brushes, a popular choice amongst makeup enthusiasts, are reasonably priced at Rs. 3500 for a set of 23 pieces. This competitive pricing further cements the brand’s position as one of the top makeup brands in Pakistan, offering high-quality, accessible, and Halal products.

9.Atiqa Odho Cosmetics

Atiqa Odho Cosmetics, the pride of Pakistan, offers high-quality makeup and skincare products that cater to the diverse needs of modern women. The brand crafts an impeccable blend of style, glamour, and affordability. From vibrant lipsticks and dynamic eyeshadows to rejuvenating skincare products, each item is designed with meticulous attention to detail. Additionally, the brand also offers an elegant range of jewelry and garments. This venture by Atiqa Odho, a revered TV and film star turned makeup artist, brings international quality and standards within the reach of Pakistani consumers. With its wide variety and competitive pricing, Atiqa Odho Cosmetics has secured its position as a leading makeup brand in Pakistan.

10.Medora Cosmetics

Medora’s commitment to quality and affordability sets it apart in the competitive cosmetics market of Pakistan. The brand’s lipsticks are particularly noteworthy, renowned for their longevity and vibrant range of shades which suit a wide array of desi skin tones. Moreover, Medora’s nail polishes stand out in the market for their durability and diversity of colors. By offering such high-quality products at reasonable prices, Medora solidifies its position as one of the top makeup brands in Pakistan.

11.Beautify by Amna

Beautify by Amna, also known as BBA, stands out for its quality and affordability, making it a staple in the makeup kits of beauty enthusiasts across Pakistan. Their foundations are particularly acclaimed, offering diverse shades and finishes to cater to the varied skin tones and types observed in the local populace. A high selling point is their current sale, providing a generous 70% discount on products, making this the perfect time for makeup lovers to stock up on their essentials and to try out new items from their comprehensive makeup line.

Ordering is simple and accessible, requiring only a visit to their official website to place an order. This commitment to quality and customer convenience has solidified Beautify by Amna as a leading cosmetics brand in Pakistan.

12.Luscious Cosmetics

Luscious Cosmetics has carved out a unique position for itself in the Pakistan cosmetics market, emerging as the go-to brand for makeup enthusiasts and professionals alike. The brand offers a wide range of products, from vibrant and long-lasting lipsticks to top-notch brushes, each designed to cater to a variety of skin types and preferences. What sets Luscious Cosmetics apart is its commitment to quality and inclusivity, ensuring every makeup lover can find something that suits them perfectly. It is more than a brand it’s a celebration of beauty in all its diverse forms.

13.Masarrat Misbah

In addition to the renowned Silk Foundation, Masarrat Misbah offers an array of other top-tier products that cater to a broad spectrum of beauty needs. Be it vibrant lip colors, expertly crafted eye palettes, or high-performance face powders, each product diligently echoes the brand’s commitment to quality and excellence. The brand’s conscious effort to accommodate diverse skin tones and types within the region further propels its standing as one of the best local makeup brands in Pakistan. Masarrat Misbah’s cosmetics not only serve to enhance one’s natural beauty but also meet high standards of safety and efficacy, offering consumers the peace of mind they deserve when investing in their beauty regimen.

14.Bling by Nadia Hussain

Nadia Hussain has a knack for creating beautiful looks that can transform any appearance. With her own makeup line Bling by Nadia Hussain, she has created an amazing collection of products to help customers achieve their desired look with ease. From shimmery lip glosses and bold matte eyeshadows to glittery metallic eye shadows and more, the selection at Bling is sure to have something for everyone. Whether you want a subtle everyday look or a standout glamorous look, Bling by Nadia Hussain has everything you need to make it happen! With an emphasis on quality ingredients and bright colors, Bling is quickly becoming one of the top makeup brands in Pakistan. So if you’re looking for a fun and beautiful way to upgrade your makeup collection, Bling by Nadia Hussain is the way to go!


Despite its premium price tag, Kryolan continues to dominate the Pakistani cosmetics market due to the superior quality and performance of its products. The brand caters to those who wish to make a bold statement with their makeup, reflecting the audacious spirit of its users. A standout product in Kryolan’s line-up is the highly coveted Kryolan Eyelashes, a beauty staple that one simply cannot resist. Moreover, the TV Paint Stick Foundation, another popular offering, is a favorite among television artists for its camera-friendly finish. Hence, despite a plethora of cosmetic brands in the Pakistani market, Kryolan remains a top choice for discerning consumers.

16.WB by Hemani

What sets WB by Hemani apart is their commitment to quality and diversity in their product line. The brand takes pride in its broad range of make-up items, which not only outnumbers but also outperforms offerings by other leading brands in Pakistan. Their herbal foundation line is a testament to their commitment to natural, skin-friendly products. In addition, they cater to a wide range of cosmetic needs with their comprehensive selection that includes BB and DD creams, lipsticks, eyeshadows, eyeliners, highlighters, and blushes. This extensive variety ensures that WB by Hemani is a one-stop-shop for all makeup enthusiasts in Pakistan.


NYX’s versatile range of products comes in a variety of shades, catering to different skin tones and preferences. This feature particularly sets NYX apart in Pakistan’s beauty market, where consumers often struggle to find the right match for their complexion. The brand’s affordability paired with its high-quality offerings makes NYX a well-loved choice among both makeup enthusiasts and professionals. Its best-selling Matte Finish Setting Spray, for instance, is widely recognized for its long-lasting, non-greasy formulation. NYX continues to innovate and expand its product line, ensuring it remains a top choice for makeup lovers in Pakistan.


Zayfied, with its trendy and culturally resonant product names, has swiftly become a household name in Pakistan’s beauty sector. The brand’s all-in-one face palettes and eyeshadow palettes, aptly named Mod Skot, have become a must-have item for many makeup enthusiasts. These palettes cater to a wide range of preferences, including those who prefer neutral tones, smoky eye looks, or vividly colored styles. This inclusivity and diversity offered by Zayfied’s collections are a testimony to their understanding of their customer base, solidifying their spot as a top makeup brand in Pakistan.

19.The Body Shop

The Body Shop indeed holds a prominent place in the world of makeup in Pakistan. Admired for its diverse product line, it particularly shines in the arena of foundations and lip and cheek tints. These products, accentuating natural beauty, have won the hearts of many who vouch for their effectiveness. Even though discounts are not a common feature with The Body Shop, savvy shoppers who keep their eyes open for deals at reputable makeup stores can occasionally snag these high-quality products at a bargain. The brand’s commitment to quality and the sustainable sourcing of ingredients further cements its position as the best makeup brand in Pakistan.

20.Bonanza Satrangi

Bonanza Satrangi’s cosmetics line, ‘Topface’, has quickly risen to prominence in Pakistan’s beauty market. Topface offers a diverse range of high-quality, yet affordable products that cater to a wide spectrum of skin types and tones. From their vibrant lipsticks and versatile eye shades to their long-wearing mascaras and skin-perfecting foundations, each product is designed to enhance natural beauty while nourishing the skin. Their eyebrow gels, concealers, and BB creams are lauded for their ease of use and natural finish. Bonanza Satrangi’s commitment to affordability without compromising on quality makes it a standout among makeup brands in Pakistan.

21.Rimmel London

In addition to lipsticks and nail polishes, Rimmel London offers a plethora of other beauty products that cater to every aspect of a Pakistani woman’s makeup routine. Their foundations and concealers are renowned for their robust coverage and long-lasting wear, even in Pakistan’s humid climate. The eyeshadow palettes offer an array of colors and finishes, from neutral mattes to vibrant shimmers, allowing for limitless creativity. The mascaras add both volume and length, creating a dramatic look for any occasion. Lastly, their wide range of blushes, bronzers, and highlighters are perfect for creating a radiant, healthy glow. All these attributes contribute to Rimmel London’s reputation as the best makeup brand available in Pakistan.


Sapphire Pakistan’s beauty line has indeed raised the bar in the Pakistani makeup industry. With a focus on quality and affordability, their products have quickly earned the title of being some of the best on the market. Their lip products, in particular, are a standout, with a range of colors and textures to suit every preference. From lip contour pencils to lip crayons, to traditional lipsticks and glossy lip glosses, there’s something for every makeup style. Priced between 990 and 5000 rupees, these lip products not only deliver in terms of performance and longevity, lasting over 5 hours, but they also provide great value for money. Sapphire’s commitment to excellence, quality, and affordability certainly makes it one of the best makeup brands in Pakistan.

23.Odho Cosmetics

Odho Cosmetics prides itself on its commitment to quality and customer satisfaction. With a diverse selection of colors and formulations, it caters to the varied needs and preferences of Pakistani women. Notably, Odho’s lipsticks have become a staple in many women’s makeup routines, renowned for their longevity and diverse color range. Similarly, the brand’s blushes and eyeshadows are highly lauded, offering an array of shades perfect for different skin tones and occasions.

Moreover, the brand’s adherence to halal principles reassures many customers, contributing to its reputation as a trustworthy and ethical choice. The affordability of Odho Cosmetics is another key selling point, making high-quality makeup accessible to a wide range of consumers. This dynamic combination of quality, affordability, and ethical standards solidifies Odho Cosmetics as one of Pakistan’s premier makeup brands.

24.Benefit Cosmetics

Besides the iconic ‘benetint’, Benefit Cosmetics offers a range of other high-quality products that have captivated the hearts of Pakistani beauty enthusiasts. Their ‘Hoola Bronzer’ is praised for its ability to create a natural, sun-kissed glow, while the ‘They’re Real!’ mascara has been lauded for its lengthening and volumizing effects. Whether you’re a makeup novice or a seasoned pro, Benefit Cosmetics provides you with an arsenal of beauty tools that can help you achieve your desired look with ease and confidence.

25.Gorgeous Beauty UK

Gorgeous Beauty UK is a makeup brand that has firmly established its presence in the beauty industry of Pakistan. Their extensive product range caters to a diverse clientele with varying beauty needs. The brand takes pride in offering high-quality cosmetics, encompassing BlushOn, Lipgloss, Lipstick, Primer, Liner, and more. These products are appreciated for their vibrant colors, long-lasting nature, and skin-friendly ingredients. Shop the original Gorgeous Beauty UK Color Cosmetics range at and elevate your beauty routine with products you can trust and love.

26.Wet n Wild

Not only is Wet n Wild affordable, but it also guarantees quality and variety in its product line. The brand stands out with its wide range of color cosmetics that cater to different skin tones and personal preferences. The long-lasting formula of Wet n Wild products ensures your makeup stays put throughout the day, and the brand’s commitment to cruelty-free and vegan cosmetics makes it a popular choice among conscious consumers. Whether you’re a professional makeup artist or a beginner experimenting with makeup, Wet n Wild offers a comprehensive product range that meets everyone’s needs.

27.MAC Cosmetics

MAC Cosmetics has carved a niche for itself as the best makeup brand in Pakistan. Widely acknowledged for its superior quality and extensive range, M·A·C offers an array of products catering to diverse skin tones and types. Its commitment to inclusivity and the artistry of makeup has made it a go-to brand for both professional makeup artists and consumers alike. Launched in 1984 by Frank Toskan and Frank Angelo, this Canadian brand is now a subsidiary of the Estée Lauder Companies and has its headquarters in New York City. Acclaimed worldwide, MAC stands as an acronym for Make-Up Art Cosmetics, living up to its name by creating art through its innovative makeup products.

28.Huda Beauty

Huda Beauty, a renowned international brand, has certainly made its mark in Pakistan’s cosmetic market. With its impressive range of products, Huda Beauty caters to the diverse makeup needs of Pakistani consumers. The brand is lauded for its high-quality products, from vibrant eyeshadow palettes to long-lasting lipsticks, and from flawless foundations to radiant highlighters. Despite being an international brand, Huda Beauty’s product line resonates with the local beauty preferences, making it a favorite among makeup enthusiasts in Pakistan. It stands as a testament to the brand’s commitment to providing the best beauty solutions for all.

29.E.l.f. Cosmetics

E.l.f. Cosmetics has established itself as the best makeup brand in Pakistan, delivering top-quality, cruelty-free makeup and beauty products. With a wide range of products from eyeliners to blushes, and from lipsticks to mascaras, e.l.f caters to the diverse beauty needs of the Pakistani market. The brand’s commitment to providing mineral-based, skin-friendly makeup and professional tools has earned it the trust and loyalty of countless Pakistani customers. Not only does e.l.f uphold the highest product standards, but it also promotes the values of inclusivity and accessibility in beauty, making it a trailblazer in the industry.


In Pakistan, Dior has established itself as a leading brand in the makeup industry. The luxury fashion house’s high-quality products, characterized by their innovation and elegance, have garnered a loyal following among Pakistani consumers. Dior’s comprehensive makeup range, including their acclaimed lipsticks, foundations, and eyeshadows, cater to a diverse set of beauty needs and preferences. The brand’s commitment to delivering superior quality and a luxury experience has positioned it at the forefront of Pakistan’s makeup market, marking Dior as the best makeup brand in the country.

31.NARS Cosmetics

NARS Cosmetics has achieved an eminent position in the Pakistani beauty market as one of the finest makeup brands. Known for their range of inclusive shades, premium quality, and innovative products, NARS caters to the diverse aesthetic needs and preferences of Pakistani women. From their iconic lipsticks, which sparked their inception, to their widely acclaimed multi-use beauty products, NARS continues to push boundaries, setting new standards in the field of beauty and winning the hearts of many in Pakistan. They are not only a subsidiary of Shiseido but a standalone titan in the world of cosmetics.

32.Urban Decay

In Pakistan, Urban Decay has carved a niche for itself as one of the best makeup brands. Its wide range of high-quality cosmetics has not only made it a go-to choice for makeup enthusiasts but also a trusted brand among professional makeup artists. The hallmark of Urban Decay is its Naked collection, offering twelve different eye shadow palettes, each with a unique blend of shades and textures. This collection, in particular, has garnered immense popularity in Pakistan, with consumers praising its versatility and long-lasting, pigmented formulas. Whether it’s for everyday wear or special occasions, Urban Decay makeup products cater to the diverse cosmetic needs of Pakistani customers, truly making it a standout brand in the region.

33.Bobbi Brown

Bobbi Brown has rightfully earned its place as one of the best makeup brands in Pakistan. With a diverse range of high-quality products, it caters to the distinctive beauty needs of Pakistani women. The brand offers an extensive palette of colors, shades, and textures that are suitable for the varied skin tones and types found in the region. Moreover, Bobbi Brown stands out due to its commitment to creating products that not only enhance beauty but also nurture the skin. This mix of aesthetic appeal and skincare has made it a preferred choice for makeup enthusiasts across Pakistan.

34.Estée Lauder

In Pakistan, Estée Lauder has established itself as a premier makeup brand, garnering popularity and trust among the beauty-conscious populace. Esteemed for its high-quality products that cater to a variety of skin types and tones, Estée Lauder provides a wide range of makeup essentials, from foundations and lipsticks to eyeshadows and mascara. The brand’s commitment to innovation, paired with its understanding of the diverse beauty needs of Pakistani women, has cemented its position as a leading choice in the cosmetics market.

35.Charlotte Tilbury

Charlotte Tilbury, an award-winning makeup brand, has rapidly gained popularity in Pakistan due to its superior quality and distinctive range of products. Recognized for its luxurious, performance-proven makeup that is loved by celebrities and beauty enthusiasts alike, the brand carries an impressive array of foundations, lipsticks, eyeshadows, and more. Despite the competitive beauty market in Pakistan, Charlotte Tilbury stands out with its promise of creating a flawless, glamorous look effortlessly.


In closing, applying makeup and looking your best doesn’t have to be complicated or expensive with all the options now available in Pakistan. With 35 of the top makeup brands in one place, you can feel confident in finding the perfect products for you.

Whether you’re a beauty enthusiast or just starting out, there are classics to fall back on, as well as so many exciting options with each brand having something unique to offer! Always remember that it’s important to wear makeup for yourself and not because someone else tells you what is attractive. Have fun with experimenting and don’t be afraid to try new things the right products at the right price are out there waiting for you!